LallyPak

LallyPak, a trusted leader in flexible packaging for over 50 years, approached us to refresh their brand identity while retaining their existing logo. Their goal was twofold: continue appealing to their established audience of seasoned businesses while also capturing the attention of younger startups. They needed a modern, clean design that would resonate with both audiences—balancing their legacy of expertise with a contemporary, approachable aesthetic.

To meet LallyPak’s needs, we crafted a bright, energetic color palette that added a modern edge without compromising professionalism. Custom iconography played a key role in reinforcing their identity, adding personality and visual interest throughout the site.The design emphasized clean lines, intuitive navigation, and thoughtful structure, ensuring the website felt fresh and engaging to startups while maintaining a sense of trustworthiness and expertise for more seasoned businesses