Process

PROCESS

The Artisan Experience

We'll lay a strategic foundation for your brand, meticulously tailored to capture its essence and highlight its full potential.

WHAT TO EXPECT

Intro Call

We’ll have a quick meet ‘n’ greet chat discussing your business or project goals. Following our conversation, I'll send over a summary outlining the scope, process, and level of research and strategy we'll need to bring your vision to life.

Discovery & Research

We'll delve into the heart of who you are, who you’re not, who you serve, and how you’re different. I also work zealously behind the scenes exploring, mining for data, and generally learning everything I can about your industry, audience, and market landscape.

Strategy & Moodboard

Informed by the workshop and research insights, we start mapping out your visual direction. You’ll review a curated moodboard and a polished strategy guide that outlines your unique positioning. Once we're aligned on the foundation, we can move forward with design.

Presentation & Feedback

Time to see your vision come to life. I present a carefully-crafted design tailored to your goals, usually on a live call. I walk you through the strategy and thought process behind every design decision. I then refine the design based on your feedback to align with the goals we’ve established.

Launch

Let's bring your brand to life! I’m here to celebrate with you and ensure you have everything needed for a smooth rollout. As you unveil your new identity across your various channels, I’ll be available to answer questions and help you feel confident every step of the way.

Glass of Martini holded in a woman`s hand

“Her process is amazing!”

Working with Chaya has been absolutely amazing. Her attention to detail, vision and creativity are what sets her apart from others. Her process is amazing. The brands she creates takes on a life of their own, and are timeless. She is definitely an artisan, and you will be happy to work with her!

Estie Rubin. CEO, SoMad
‍Marketing Strategist + Fractional CMO

“The workshop was fun and engaging and helped us bring our vision to life”

We just completed the workshop and thoroughly recommended it! It was so much more than we expected, it was fun and engaging with the right questions asked that really helped us crystallize who our brand is. It was so exciting seeing our vision come to life! We now have a clear perspective on who our brand is and how best to communicate with our customers. If you are thinking of rebranding or launching a new brand this workshop will be super helpful!

C.S, S.F
Founders, Kai+Kelly

Glad you asked!

Process FAQs

How many design concepts do you provide?

For brand visual identity (logo etc.), I use the one-concept approach, eliminating 'analysis paralysis.' That means I present a single logo direction that is the result of deep research and thought. My process is iterative, and our collaboration at the research stage ensures we’re 100% aligned before we move on to design. So you’re very likely to love the brand design on the first go!

How actively involved do I need to be in this process?

Of course I encourage your hands-on involvement at every stage, but we’re all busy — I get it 🙂. The bare minimum I’ll need you to commit to includes active participation at the discovery stage, the live deliverable presentation calls, and the deliverable review stage.

Can we skip the strategy part and jump straight into design?

Research is the key to the success of your visual identity! I’ve honed my process and narrowed it down to the absolute unskippables for most businesses. That said, if you have already done a good amount of branding work, or your business is smaller and more straight-forward, we can talk about customizing the process.

What if I already have a brand strategy?

That’s great! Having an existing brand strategy often reduces the time we'll need to invest in research and discovery. After reviewing your existing strategy on our intro call, I’ll have a better sense of how much additional research is necessary

What happens if I'm not happy with the end product?

It’s never happened, and I’m committed to ensuring it never will. Since the process is collaborative in nature, it prevents the disappointment of a big, off-the-mark reveal. But if you somehow are disappointed even after all our joint research, I’ll keep going back to the drawing board relentlessly until we nail it.

When you're a brand, it's not about charging the least, shouting the loudest, or boasting the longest list of services. It's about earning the unwavering loyalty of an audience who wouldn’t dream of going elsewhere.

The Artisan Experience

Glad you asked!