In an oversaturated ABA industry, standing out isn’t just a challenge—it’s a necessity. When Kinfolk ABA approached me, they had a clear mission: to offer parents something real—results-driven therapy delivered through warm, compassionate care by top-tier providers.Our goal was to create a brand identity that reflected their philosophy of positivity, warmth, and partnership, helping them rise above the competition and connect meaningfully with families seeking support for their neurodiverse children.
Services
Visual Identity
Mascot Design
Illustration
Website Design
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MASCOT DESIGN
Say Hello to Kinlee :)
Our mascot, Kinlee, represents the diverse and unique children served by Kinfolk ABA. The main shape is loosely based on the anatomy of a brain neuron, celebrating the beauty of neurodiversity.With soft edges, subtle textures, and sturdy arms and legs, Kinlee exudes capability and nurturing. This friendly figure embodies Kinfolk ABA’s warm and gentle approach, symbolizing their commitment to compassionate care for every child. Kinlee has become more than just a design—it’s a friend to the children and families, making therapy feel approachable and supportive.
ILLUSTRATION STYLE:
Playful and Gentle
To further reinforce the brand’s warmth and positivity, we developed a custom illustration style. Soft pastel tones—carefully chosen through research on colors that resonate with neurodiverse children—pair seamlessly with the soothing shapes and textures. These illustrations bring an inviting, playful, and calming energy to the brand, ensuring that families feel a sense of trust and comfort from the first interaction.
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WEBSITE DESIGN
Kinfolk ABA’s website isn’t just a digital presence—it’s a tool that reflects their promise to parents: “We’re with you, every step of the way.”We crafted a user-friendly site with custom illustrations and icons that emphasize partnership and support. The layout is clean, intuitive, and approachable, ensuring parents can easily find the information they need while feeling reassured by the visual story of the brand.
.png)
MASCOT DESIGN
Say Hello to Kinlee :)
Our mascot, Kinlee, represents the diverse and unique children served by Kinfolk ABA. The main shape is loosely based on the anatomy of a brain neuron, celebrating the beauty of neurodiversity.With soft edges, subtle textures, and sturdy arms and legs, Kinlee exudes capability and nurturing. This friendly figure embodies Kinfolk ABA’s warm and gentle approach, symbolizing their commitment to compassionate care for every child. Kinlee has become more than just a design—it’s a friend to the children and families, making therapy feel approachable and supportive.
ILLUSTRATION STYLE:
Playful and Gentle
To further reinforce the brand’s warmth and positivity, we developed a custom illustration style. Soft pastel tones—carefully chosen through research on colors that resonate with neurodiverse children—pair seamlessly with the soothing shapes and textures. These illustrations bring an inviting, playful, and calming energy to the brand, ensuring that families feel a sense of trust and comfort from the first interaction.
WEBSITE DESIGN
Kinfolk ABA’s website isn’t just a digital presence—it’s a tool that reflects their promise to parents: “We’re with you, every step of the way.”We crafted a user-friendly site with custom illustrations and icons that emphasize partnership and support. The layout is clean, intuitive, and approachable, ensuring parents can easily find the information they need while feeling reassured by the visual story of the brand.
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